When one looks at graphic design one notices that individual
artists have the ability to alter the course of art history. A new idea can
keep inspiring people to go through new lengths of research, and create new
movements. In this case we will be looking at one of the leading members of the
‘Arts and Crafts Movement’. Apart from being an artist Morris was also a
designer, printer, typographer, bookbinder, craftsman, poet and writer.
Therefore one may call him a man of many talents. Though people tend to
remember his pattern designs most of all. Art and industry were separate for
long periods of time, but William Morris had a vision in which he wanted to
combine the fine arts with commercial design, paving the way for design as we
know it today. Morris had a rather ‘textbook mentality’ where he believed a
designer my constantly research within his field to keep art works fresh.
Once
again I shall be relating William Morris to modern day digital graphic design. In
this example we have a flat floral pattern which is intricate and stylized.
There is no shading in particular but the slight illusion of depth is created
using the line art and colour. Modern graphic designers mainly use software to
create their designs but the principles
of design haven’t changed much. Pattern design is something that it still
highly used today by graphic designers, be it for a decorative function or for
commercial use. Which at the end of thew day is what William Morris would have
wanted.
Art
factory, 2014. William Morris, Available from: www.artyfactory.com [2nd
January 2014]
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