“Typography is a tool
of communication. It must be communication in its most intense form. The
emphasis must be on absolute clarity.”
Lazlo Moholy-Nagy was a Hungarian designer. He was one of
the Bauhaus masters mostly associated with modern graphic design. He had a
belief that art should be seen a whole, and any means of art and crafts
(sculptures, painting, architecture and poster design) should be influenced by
all of the disciplines. He was fascinated with the modern age allowing him to
focus on experimentation within poster design and typography. His fascination
with space and time lead him to focus on photography, leading to the theory of
typophoto (combination of photography and type) which is now constantly used
within advertising today.
I shall now be mentioning one of Moholy-Nagy’s Photograms.
He made this image without a camera by placing his hand, a paintbrush, and
other objects on a sheet of photographic paper by exposing it to light.
Moholy-Nagy suggested that photography may incorporate and even transcend,
painting as the most vital medium of
artistic expression in the modern age. Within this work we see how contrast
brings this work to life. Photograms at the end of the day are all about
contrast. It is important to note that photograms were being used before
Moholy-Nagy, but Moholy-Nagy managed to capture the artistic side of the
photogram.
As said before a typophoto
is a combination of photography and type. In this case we have a
combination of photography, photogram
and typography. Therefore the Photogram has already been put to another
use. The contrast in colour is what catches the eye and leads us to the
typography.
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