Throughout the history of art many individuals and movements
have rebelled against previous movements, each having their own reasons. Back
in the 70’s there was the explosion of punk, this was a highly rebellious
movement which became a sub-culture, still living on today as a minority. Punk
was highly influenced by its music.
Taking our view away from art itself but still keeping it in
context, music has and will always leave a mark on art. Music like art brings
along movements, sub –cultures, this in turn affects individual’s styles, from
clothing to art to state of mind.
Grunge is a movement/subculture which spread throughout the
80’s and kept going towards the early 90’s. Musically, rock has brunched into
many different sub-groups over the years (just like art, many do consider music
as art) one of these sub-groups was punk, and punk then led to grunge. Grunge
as opposed to punk began in the USA in Seattle, like punk it was mainly
underground music, which lead to its popularization. Grunge music is
characterized by distortion, slightly twisted lyrics which were almost
meaningless at times. It was loved due to the fact that it sounded raw and
rusty.
This is where the graphic design part comes in, grunge
typography, much like grunge music share the same characteristics, rebellious,
raw and “aimed at the younger generations”. One of the most renowned grunge
designers is David Carson. He can be considered mainly as a layout designer,
Carson had no formal education within layout design. But he fell in love with
graphic design at the time. He had a belief that if one is happy on the work
place, one would not call it work.
His rebellious designs caused a ‘confusion’ amongst other
trained designers due to the fact that Carson didn’t follow the rules (partly
due to the fact that he didn’t know them). Many argued that one must know the
rules so break them. When I say breaking the rules I mean breaking the grid.
Layout designs works with grids to keep everything organized. Grunge at the
time was far from organized. Carson adapted his layouts to look different,
order within disorder. He believed that one does not always have to read type
to get that feeling of emotion, but type can stand for its self.
With relation to graphic design today we see such influences
everywhere. If one had to just type in David Carson on google he would find
countless spreads inspired by Carson’s own spreads, made by students. Everyone
is entitled to their own opinion on art (just like those who did not agree with
Carson’s style), and this is the beauty of it, because through personal
opinions new movements begin to be crated.
No comments:
Post a Comment