This was a graphic design movement which was predominantly
based around typography between the 1920s and the 1930s. Heavily inspired by
the Bauhaus movement, the new typography
brought graphics and information design to the artistic Europe. They rejected
traditional styles and forms of type in
symmetrical columns. Instead they would rearrange the type into what one may
call a harmonious asymmetrical composition. They combined type with image, the
image usually being a photomontage, making impressive use of blank space to
their advantage.
They wanted to keep attention on the content rather that the
form. Content over form. Inspired from Constructivism in soviet Russia and as
already mentioned Bauhaus one of the leading designers Jan Tschichold molded
the movement with accessible guideline’s in his signature book “Die Neue
Typographie” (The new Typography) (1928).
Within that instant typographers and
printers adapted this new mentality within typography in almost everything from
business cards and brochures to magazines and advertisements.
No comments:
Post a Comment