Whilst Joost Schmidt was teaching at Bauhaus Dessau, all his
students were required to attend two semesters of lettering design. Here
Schmidt explored the structure of letters – circle, square and rectangle – and
then their flexibility in terms of shape and size as well as the treatment of
colour and surface. Through his teachings he strove to reform letters, which
then became validated and standardized internationally.
There is the logo in the poster. This was probably Schmidt’s
best known piece. It was inspired heavily by constructivism and de Stijl.
As we can see in this example of Schmidts work we see the
use of simple shapes to form the graphical design. The entire work is
asymmetrical and tilted to zan angle which is what one can say a signature
style of the Bauhaus movement. They also made use of upper case sans-serif
fonts. One can notice that this piece is mainly comprised of angles but one
will also notice that the text also wraps around the parts of the image which
are circular. This shows the diversity within the use of typography.
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